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Every occasion a card gets made for — birthdays, Christmas, sympathy, thank-yous, weddings, graduations, Father's Day, Mother's Day, Valentine's, Easter, retirement, new homes and the rest.

Browsing by occasion is the quickest way to find a set when you already know what the card is for. Everything is deeply etched red rubber, cling-mounted and made in the USA, and most sets pair a focal image with sentiments so one purchase covers the whole card.

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